米国シリコンバレーの著名IT誌「Red Herring」の巻頭特集で
イー･モバイルが「Mobile Samurai」として取り上げられました

Serial entrepreneur Sachio Semmoto has spent the last 22 years roiling the Japanese telecommunications sector. And he is about to do it again. After years of founding successful telecom and broadband companies, Mr. Semmoto is on to his next project: building eMobile, a new mobile phone company, from scratch. "I see a tremendous opportunity in mobile," says Mr. Semmoto, who is out to do in the cellular sector what he has already done in fixed-line voice and broadband access. "I am going to need lots of guts and lots of luck, but I am confident," he says. Gartner analyst Nahoko Mitsuyama says if eMobile can offer attractive prices, terminals, and network speeds, the company has a reasonable shot. But the Fulbright Scholar has a tough road ahead. Japan's $75-billion mobile phone market is dominated by three companies?NTT DoCoMo, KDDI, and Softbank. eMobile will likely face difficulties building up brand recognition with the public, among other challenges. Find out more about Mr. Semmoto's mobile plans in the Red Herring cover story, "Mobile Samurai," on newsstands Monday.